Case Study:
NYU Tisch Online Degree Program Marketing Campaign
Objective:
Increase applications for the first fully online 15-month program for Fall 2024.
Challenge:
With only two weeks left in the outreach program, NYU had:
- 5 submitted applications
- 71 applications in progress
Strategy:
Launched a targeted newsletter campaign with a $2,500 investment to:
- Highlight program benefits
- Drive urgency
- Encourage applications
Results:
The newsletter campaign generated significant interest:
- 350 clicks
- 127 total applications (+56 from start)
- 45 submitted applications (+40 from start)
- $72,000 tuition/application
Ad Placement:
FESTIVALS AND RESOURCES
NYU Tisch is offering their first online Master of the Arts Media Producing program.
The 15-month program will feature the following courses:
- Producing Essentials
- Script Analysis
- Production Management
- Entertainment Business Law
- Deal Making and Business Development in Media / Creative Fundraising
- Post Production / Marketing and Distribution
- Electives
- Media Mavericks
- Festivals and Marketing
- New Technologies
- Internship
The thesis is a research paper or producing a short film, or a prospectus including:
- Story outline
- Production outline
- Set safety outline
- Days in production
- Post-production plan
- Budget
All courses for this master’s degree will be taken remotely and are fully online.
Coursework is asynchronous and follows a weekly schedule, allowing students to watch the pre-recorded lessons and participate in crew-based and individual assessment activities.
In each class, there will be weekly 75-minute synchronous sessions.
Students have the opportunity to participate in a curated experience at The Sundance Film Festival.
Producing is more than just a profession; it’s an art form that demands a global, forward-thinking approach to bring new, compelling stories to the silver screen.
Learn more about the instructors.
Check out a more detailed description of the program here.
The application deadline is February 1, 2024. Apply here.
Client Feedback
“The newsletter created a significant jump in applications. We will certainly be in touch about promoting our programs again!”
